WHY FRANCHISE WITH THE LOCAL FRY?
The Local Fry is a family-owned business that has grown organically over the years. By building this brand ourselves, we have developed amazing tools to set you up for success. We have implemented tried and true operational systems, vendors, and store development tools, guides & expertise in the quick service format.
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The original restaurant was founded by husband and wife Kevin and Elizabeth Irish. We launched our first location which set the tone for our specialty loaded french fries, wings, banh mi sandwiches, and rice bowls.
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Relocating from the original location in Federal Hill, Baltimore, The Local Fry increased sales and presence by opening in a new take-out focused format in Hampden, Baltimore.
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After successful implementation of the concept in Baltimore’s famous Oriole Park at Camden Yards, The Local Fry has decided to expand its offering to franchisees across the country. While our roots are in Baltimore, the brand is prime for new markets and eager operators.
We’re building a family of passionate business owners.
What began as our own family business is expanding its opportunity to a wider audience. We want to see you as part of The Local Fry network as we expand our brand to reach more hungry fans across the country.
WHAT MAKES US DIFFERENT?
THE LOCAL FRY SWEET SPOT
Major chains are our biggest competition. And, we find that our audience is often picking between a national brand or ours when ordering something to eat. While none of them are a directly comparable to TLF’s menu, they share the same fast meal & lunch crowd appeal. To differentiate, The Local Fry competes alongside them on efficiency & branding while also keeping the quality, fun and personal touches of an independent, local business.
A LITTLE BIT OF CHARM GOES A LONG WAY
A little bit of charm goes a long way. Where big fast food brands excel with corporate polish, we need to retain the essence of what made The Local Fry appeal from the very start, really good food, prepared with care and a bit of fun by people who don’t take themselves too seriously.
The charm extends itself to the best tactile qualities of a local family-owned brand. Never too fussy, but packed with value and deliciousness.
FAST FOOD POLISH
We are proud to offer the easy and intuitive dining experience people get from ordering at an established chain, extending these efficiencies to our franchisees.
Intuitive ordering system
Clear flow, directions & signage
Clear and honest pricing
Dietary notes
Consistent branding
Reliable offerings
INDIE BRAND CHARM
The warmth and considered ingredients that people expect from an independent operation.
High standards for ingredients & preparation
Personal touches (remembering someone’s name or order)
On-site ownership and training
Hand done elements (packing an order in front of customers, playful spirit)